Case Studies

Proof > Promises

We don’t just talk about growth. Here are a few examples of how we’ve helped brands cut waste, scale profitably, and build predictable acquisition systems.

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$200M+ in managed spend
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20+ clients
Marketplace - Airbnb
Global host acquisition
Needed to drive new hosts globally while reducing CPA.
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Expanded paid search into new personas (investors, homeowners)
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Built multilingual global campaigns with automation + LTV modifiers
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Result: +73% new listings YoY, CPA ↓18% — ~5% of total global Airbnb host growth in 2019
Apparel - Shinesty
Profitable Non-Brand Growth
Popular apparel brand was overspending on branded search (non-incremental) while underinvesting in true top-of-funnel.
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Divested from brand spend
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Aggressive non-brand keyword testing
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Segmented shopping campaigns focused on new customers
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Result: Huge gains in incremental non-brand purchases
CPG - Sunrise Flour Mill
Sales Up, CAC Down
Heritage flour brand wanted to scale aggressively but sales were slipping and CAC was rising.
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Expanded categories and audience targeting
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Leaned into “better-for-you food” zeitgeist with fresh creative
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Result: CAC ↓30%, Sales ↑40% YoY
Apparel - Bandolier
Margin Recovery + Growth
Category-creating handbag/phone case brand facing declining sales and weak margins.
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Improved email flows and audience segmentation
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Cut wasted spend; shifted to profitable non-brand campaigns
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Result: +40% new customer ROAS, -17% ACOS
Marketplace — MX Locker
Transactions Scaled + GMV Growth
Leading motocross buy-sell platform hit a ceiling on new buyers and GMV.
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Shifted budget to top-of-funnel (Google + Meta)
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Launched shopping campaigns and new creative
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Result: +80% new buyers, +40% increase in GMV
AI Startup - Sudowrite
From Zero to Revenue
Bootstrapped AI startup with brand-new Google + Meta accounts.
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Scaled from 0 → $800K in paid revenue
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Built wide base of profitable search keywords
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Robust message testing on Meta creative
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Result: Immediate profitability at 2.5x ROAS
Food Delivery - Eat24
App Installs at Scale
Food review + delivery app needed to scale installs.
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Ran Apple App Store Search, Meta, and Google UAC
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Meta + Google drove large gains in install volume
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Apple delivered fewer installs but higher-quality users