Case Studies
We don’t just talk about growth. Here are a few examples of how we’ve helped brands cut waste, scale profitably, and build predictable acquisition systems.

$200M+ in managed spend

20+ clients
Marketplace - Airbnb
Global host acquisition
Needed to drive new hosts globally while reducing CPA.

Expanded paid search into new personas (investors, homeowners)

Built multilingual global campaigns with automation + LTV modifiers

Result: +73% new listings YoY, CPA ↓18% — ~5% of total global Airbnb host growth in 2019
Apparel - Shinesty
Profitable Non-Brand Growth
Popular apparel brand was overspending on branded search (non-incremental) while underinvesting in true top-of-funnel.

Divested from brand spend

Aggressive non-brand keyword testing

Segmented shopping campaigns focused on new customers

Result: Huge gains in incremental non-brand purchases
CPG - Sunrise Flour Mill
Sales Up, CAC Down
Heritage flour brand wanted to scale aggressively but sales were slipping and CAC was rising.

Expanded categories and audience targeting

Leaned into “better-for-you food” zeitgeist with fresh creative

Result: CAC ↓30%, Sales ↑40% YoY
Apparel - Bandolier
Margin Recovery + Growth
Category-creating handbag/phone case brand facing declining sales and weak margins.

Improved email flows and audience segmentation

Cut wasted spend; shifted to profitable non-brand campaigns

Result: +40% new customer ROAS, -17% ACOS
Marketplace — MX Locker
Transactions Scaled + GMV Growth
Leading motocross buy-sell platform hit a ceiling on new buyers and GMV.

Shifted budget to top-of-funnel (Google + Meta)

Launched shopping campaigns and new creative

Result: +80% new buyers, +40% increase in GMV
AI Startup - Sudowrite
From Zero to Revenue
Bootstrapped AI startup with brand-new Google + Meta accounts.

Scaled from 0 → $800K in paid revenue

Built wide base of profitable search keywords

Robust message testing on Meta creative

Result: Immediate profitability at 2.5x ROAS
Food Delivery - Eat24
App Installs at Scale
Food review + delivery app needed to scale installs.

Ran Apple App Store Search, Meta, and Google UAC

Meta + Google drove large gains in install volume

Apple delivered fewer installs but higher-quality users