Some of what we've done for clients - and what we can do for you.
We've driven top line revenue growth for big and small companies across travel, employment, e-commerce, and more.
Read on for a look into our work.
Leading home sharing platform wants to scale new host acquisition globally on search marketing, across languages.
Expand keyword portfolio by leveraging broad match modifier to append a high-intent verb to all home types and then replicating across languages with the support of a translation service. Bid to city-specific LTV value via bid modifiers across geographies. Cast a wide top of funnel net by targeting income, investment, and other terms that potential hosts would search.
Increase listings created by 73% YoY with CPA decrease of 18%, largely driven by new incremental listing volume from income-oriented keyword campaign.
Search heavy acquisition marketing program explores diversifying investment mix by adding new channels.
Implement full funnel measurement for a considered conversion action for top of funnel channels like facebook, linkedin.
Segment buyer personas by category of need, co-size, company, tailoring messaging for each and crafting targeting setups that enable message and bid differentiation.
Scale new channels from zero to $2m annual spend, driving 20% YOY growth in first time job posts.
Enterprise financial planning platform coming out of stealth mode was interested in adding their first inbound channels to their sales and marketing mix. The product integrates and consolidates disparate sources of corporate financial data into one central real-time repository, enabling robust forward looking analysis and planning at a granular level.
Generate demand by identifying biggest pain points and missed opportunities that our target personas (CFO, CEO, VP Finance) suffered from in financial planning processes and leveraging them in prospecting ads. Constructed persona specific Linkedin campaigns leveraging title, industry, seniority, and company size attributes to reach financial decision makers at series A-B companies to drive top of funnel leads via website traffic and linkedin lead ads.
Lead volume surged with a very healthy 13% lead / click rate on Linkedin. Total average lead CPA of $55, with improvement towards $33 CPA over a month of optimization.
Skincare startup from a conglomerate incubator program came to us after 3 months of testing facebook with an agency lead by ex-facebook employees. Purchase CPA was north of $150 and account ROAS was at 0.43. Basic prospecting and retargeting best practices were applied but not yielding results.
Revamp audience strategy with demographic and interest based targeting that focuses on purchase intent and affinity for complementary / competitor offerings in the space. Segment retargeting to shift budget investment towards visitors who had higher intent signals, like product page engagement.
Overhaul creative messaging to call out the problem, highlight client USPs and benefits, and juxtapose against competitor weaknesses.
CPA has declined by 66%, fundamentally flipping the cash position of the company and making each sale cash flow positive and reducing the urgency of another fundraise. As CPA declined, spend levels held stable and sales volume has skyrocketed, with top sellers now suffering from inventory shortages. ROAS has improved from 0.43 to 1.4.
Hygiene apparel startup wanted to bring product to market on facebook.
Mainstream appeal of product meant that we would likely benefit from wide targeting, rather than trying to be too specific. We launched against 3 audiences: fashion affinity, hygiene oriented, and broad targeting.
Creatively, the product had a few unique differentiating features, which we highlighted aggressively in the ads.
With many competitors, we also leveraged existing testimonials heavily to provide social proof that our product was superior in a few critical areas.
CTR and purchase/click are at 4% and 6% respectively, very strong relative to facebook’s averages. ROAS started off at 1.5, and has improved to 5 over time, with increased levels of spend. As conversion volume increased, we began to leverage facebook’s lookalike modeling to expand our addressable market without diminishing marginal performance.
Online vocational education company had recorded a comprehensive library of content for purchase and was ready to go to market.
Focus on bringing in high-intent, purchase ready traffic via paid search. We crafted a portfolio of non-brand keywords for search engine marketing and began advising on key elements to test on the landing page, including money-back guarantee, positive reviews, and implementing a lead squeeze via free trial class.
Data collected from paid search indicate that while message and offering is very relevant to the audience, with CTRs in the 10% range, conversion rates need improvement. We are now pivoting to bundling courses together to provide a more comprehensive value proposition and testing an ad strategy that highlights a broader set of course topics. Facebook allows for wide reach at low cost as well as persona targeting rather than specific keyword targeting, and as such is an ideal channel that we’re testing into next.
